MODERN TALE

Giving a modern twist to classic British motives, the much-anticipated ERDEM x H&M collection is hitting selected stores this November.

Here BLVD is exploring a familiar narrative with Kamilla and Alen Nugmanov, as the artistic sibling duo is taking an enchanted trip to the idyllic countryside.


"I LOVE THE IDEA THAT PEOPLE OF DIFFERENT BACKGROUNDS, AND DIFFERENT GENERATIONS, WILL WEAR THE COLLECTION" - ERDEM MORALIOGLU



"IT'S THAT IDEA OF A COUNTRY GETAWAY WITH BOYS AND GIRLS DRESSING UP AND PLAYING WITH THEIR LOOK, WITH GIRLS IN BALL GOWNS AND SNEAKERS, AND ALSO SHARING A WARDROBE WITH GUYS" - ERDEM MORALIOGLU



Photography | Baurdzhan Bissmildin.

Styling | Ainur Jumabayeva.

Models | Kamilla Nugmanova, Alan Nugmanov;

Creative director | Karina Utegenova;

Make up and hair | Anzhelika Kucherova.

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